Vietnam’s Bamboo Airways has selected IBS Software to modernize its loyalty programme and provide a superior experience to over 1.6 million Bamboo Club members.
The need to invest and deploy next-generation loyalty programs supported by modern technology platforms such as iFly Loyalty has become a priority for many airlines since 2020.
Bamboo Airways has worked closely with IBS Software since its launch in 2019.
The airline’s Bamboo Club member base has grown by an average of 150% in the last two years. Since its launch in 2019, Bamboo Airways has carried nearly 20 million passengers.
“Our continued partnership with IBS Software is a crucial factor to gear up our digital transformation process. IBS is a trusted partner that understands not only our business challenges but also the needs of our loyal customers. The IBS next-gen iFly Loyalty solution enables us to deliver an innovative loyalty program that aims to delight our Bamboo Club members and provide them with excellent customer experiences,” said Mrs. Nghiem Thi Hoa, Head of Bamboo Club at Bamboo Airways.
“We are delighted to continue partnering with Bamboo Airlines as it establishes its strong position within the global airline industry. We believe that by choosing our solution the company will be able to enter the next stage of its growth and achieve the next level of customer excellence,’’ said Marcus Puffer, Head of Loyalty Management Solutions at IBS Software.
The recent upgrade to iFly Loyalty enables Bamboo Airways to improve engagement with members and introduce two-factor authentication, along with faster integration options with third-party partners to transform the Bamboo Club into a true lifestyle program.
Now, with the cloud-native and dynamically scalable solution in place, the airline can benefit from more efficient innovation, achieve deeper member engagement, and ensure business and revenue growth, as well as operational cost- efficiencies.
Bamboo Airways now connects each of the 22 airports across the country and the airline is also actively expanding beyond its domestic network to international regions including Europe, Asia and Australia.
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