Riyadh Air recently introduced a new digital platform designed to simplify the booking and travel experience for passengers by consolidating multiple services in one place. Through this platform, passengers can book flights, accommodations, lounges, ground transport, and even entertainment tickets in a single order. The service also integrates group bookings into one itinerary to reduce complexity. Using artificial intelligence, the platform provides personalised options, such as fast-track access for passengers running behind schedule.
“Riyadh Air’s digital offering evokes a time when the aviation sector was the pioneer of aviation – quite simply, this is what passengers have been waiting for when it comes to travel experiences being available in a one stop shop,” said Riyadh Air CEO Tony Douglas. Almost 99 per cent of Saudi nationals use their mobile phones for browsing as they seek speed, efficiency and convenience, and Riyadh Air will meet their travel needs where everything can be booked in one place.”
The platform, showcased at both the Future Investment Initiative (FII) in Riyadh and the World Travel Market (WTM) in London, aims to establish Riyadh Air among widely-used global travel apps, enhancing the airline’s accessibility through digital channels.
Further, Riyadh Air’s service incorporates a “one Order” system, providing a single reference for all bookings. Passengers can use their own devices to control aspects of their onboard experience, including seating and lighting adjustments. This digital offering reflects the airline’s recent partnership with technology company FLYR, which enables the airline to operate a native offer- and order-based retail platform. This collaboration aligns with the International Air Transport Association’s (IATA) framework for modern airline retailing.
Aiming to set new standards in travel services, Riyadh Air plans to support its digital transformation with a skilled workforce equipped to provide a streamlined, efficient, and sustainable passenger experience.
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