Singapore Airlines has become the first airline to offer live e-shopping onboard via KrisShop, thanks to a partnership between Thales and Airfree.
Singapore Airlines customers now have access to the world’s largest seatback shopping experience at 30,000ft. The seatback shopping solution entered into service on June 28 and will be progressively rolled out on selected Singapore Airlines Airbus A350 aircraft.
The e-shopping platform is integrated with KrisShop offerings into one marketplace available on Singapore Airlines connected seatback inflight entertainment provided by Thales. Passengers can browse and purchase items from a single place with real time payment, wide range of offerings and attractive promotions. There are multiple delivery options – to home or on their connecting or returning flight.
The digital onboard shopping marketplace eliminates the logistics, weight, and resources required to support traditional onboard shopping, while increasing passenger choice. With proprietary bandwidth optimization technology, the Airfree onboard hosted eShopping platform drastically reduces satellite data consumption compared to traditional platforms.
“Thales is excited to continue the growth of its partnership with Singapore Airlines and KrisShop through innovations that extend the benefits of the open AVANT in-flight entertainment platform by connecting with a robust network of digital partners such as Airfree – unlocking significant value from their IFE investment,” said Cedric Rhoads, Vice President, Product Policy, Thales InFlyt Experience. “Our airline partners and their passengers expect more from their inflight entertainment system and Thales is working diligently to deliver on these expectations, and more.”
“We are thrilled to partner with Thales on this industry-first onboard shopping solution for Singapore Airlines,” said Etienne de Verdelhan, CEO of Airfree. “The airline is at the forefront of passenger experience innovation proving again their commitment to digital transformation. Our pioneering technology dedicated to inflight environment provides unique passenger eShopping experience and unlocks new revenue opportunities.”
“E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA,” said Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines. “This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us.”
“KrisShop has been at the forefront of connecting with consumers since our rebranding in 2019,” said Chris Pok, Chief Executive Officer, KrisShop. “Today, together with Singapore Airlines, we are excited to be able to enhance and rejuvenate the in-flight shopping experience with the inclusion of our live ecommerce platform on KrisWorld.”
Malaysian defense company, Deftech, displayed a range of unmanned aerial vehicles (UAVs) intheir booth during the DSA 2022 expo. The…
Airbus has performed a first A380 flight powered by 100% Sustainable Aviation Fuel (SAF). Airbus’ A380 test aircraft MSN 1…
Cargojet has entered into a five-year strategic agreement with DHL, with a renewal option for an additional two years, to…
The Icelandic airline Eagle Air and the German aircraft manufacturer Deutsche Aircraft have announced a renewal of their support contract…
Hindustan Aeronautics Limited (HAL) has signed an Memorandum of Understanding (MoU) with UPNM Malaysia for collaboration and training of faculty…
Meopta is displaying a wide range of military-grade optical gun sights, scopes, and night vision equipment at the Defense Services…
After signing a Memorandum of Understanding (MoU) with Malaysia’s G7 Aerospace at DSA 2022 event on Monday (Mar. 28), Infoglobal…
Insight Atlantic, a Malaysian defense equipment supplier, is displaying a range of made-in Germany, Lowa tactical footwear in its booth…
PAL Aerospace and Thales have signed an agreement to jointly develop the next generation of mission system during the DSA…
Airod Techno Power (ATP) signed a Memorandum of Understanding (MoU) with Honeywell International to provide Maintenance, Repair, and Overhaul (MRO)…
Advanced Defence Systems (ADS) has signed an MoU with Nexter on the third day of the DSA 2022 event, Wednesday…
In a public announcement released by the Malaysian Ministry of Defence (MINDEF) on Wednesday (Mar. 30), there have been 54…
Sikorsky and Boeing on Thursday announced six new members, including Magnaghi Aeronautica and Collins Aerospace, of Team DEFIANT. The suppliers…
MA Group will provide the fully integrated landing gear system for the DEFIANT X helicopter, consisting of the nose and…
After spending about US$7.4 million on the project, the Australian government has cancelled its Project Air 7003, a program that…
AerCap has signed lease agreements for ten new Airbus A320neo aircraft and two new Airbus A330neo aircraft with ITA Airways.…
A routine service test for an Emirates Airbus A380 aircraft on April 1 has ended with a surprising result. …
Malaysia-based DefTech and Iveco Defence Vehicles are joining hands to establish an authorised MRO centre for Iveco Defence Vehicles trucks…
General Atomics-Aeronautical Systems, Inc. (GA-ASI) has begun the first installation of factory upgrades to a Gray Eagle-Extended Range (GE-ER) Unmanned…
FL Technics has launched a dedicated business line for wheels and brakes maintenance and opened a specialized shop at the…
ScioTeq has launched RDU-4208 LAD, its new full redundant Large Area Display (LAD) that can be deployed in new cockpits…
Etihad Airways, on March 31st., 2022, unveiled its new Airbus A350-1000, registration A6-XWB, on a special inaugural commercial flight from…
RGA-Black Stone Airlines, a newcomer in the Indonesian aviation business, officially started its business in the country after having its…
SIA Engineering Company Limited (SIAEC) announced that it has signed a non-binding Memorandum of Understanding (MoU) with Impeccable Vintage Properties…
Honeywell has signed separate MOUs with Malaysian firms Airod Techno Power (ATP) and Galaxy Aerospace that will further strengthen the…
AirAsia has announced that it will resume international flights from India to Malaysia and Thailand. Flights are now available from…
Embraer and the Brazilian Army have inked a contract to develop and implement Phase Two of the Army's Strategic Program…
The Philippine Air Force (PAF) officially inducted two Turkish-made T129B ATAK attack helicopters and an Airbus Defense and Space C-295…
General Atomics Aeronautical Systems, Inc. (GA-ASI) has been selected to support the Japan Coast Guard's (JCG) RPAS Project. Operations will…
The Royal Thai Navy (RTN) S26T submarine acquisition project from China is at risk of cancellation due to Germany’s refusal…
Headquartered in Singapore with reporters spread across all major regions, GBP Aerospace & Defence is a leading media house that publishes three publications that serve the aerospace and defence sector - Asian Defence Technology, Asian Airlines & Aerospace and Daily News. Known industry-wide for quality journalism, GBP Aerospace & Defence is present at more international tradeshows and exhibitions than any other competing publication in the region.
For over three decades, our award-winning team of reporters has been producing top-notch content to help readers stay abreast of the latest developements in the field of commercial aviation, MRO, defence, and Space.
Copyright 2023. GBP. All Rights Reserved.
Home Defence & Security Space Commercial Aviation Maintence Repair & Overhaul Daily News Events About Us
2025 GBP all rights reserved.